Digital Marketing

Course Information

This course aims to equip the learner with the knowledge, skill and competence to develop and execute digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts.

This course will cover the following topics:

• An understanding of the historical, current and evolving role of digital marketing.

• Identifying and evaluating examples of digital marketing strategies across several industries.

• Selecting and using appropriate monitoring tools for evaluation.

• Developing digital marketing campaigns for suitable business clients or industry.

• Developing and demonstrating client management relationship skills.

Key Information

QQI Level 5 component Certificate in Digital Marketing (5N1364)

Duration: 10 weeks
Delivery:  Blended learning 2 hours per week
October 2024 – December 2024

Note: The commencement of all courses is dependent on the registration of a sufficient number of students.